Elauwit LLC is the holding company for media and technology assets with unobstructed access to consumers through the delivery of technology and content.
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Elauwit Retains [whitepenny] for Global Branding. Haddonfield-based agency will manage the company's identity
For more information, contact Alan Bauer, General Manager, Elauwit Media, at (856) 427-0933, ext. 102 or via e-mail at alan.bauer@elauwit.com.
NEW YORK - Elauwit LLC, a media and technology company, retained brand-agency whitepenny to develop and manage the Elauwit brand company wide. The deal makes Haddonfield, NJ-based [whitepenny] responsible for managing the Elauwit brand and developing it though its existing business lines of technology and media. The agreement also calls for whitepenny to migrate the brand to additional business lines in the future.
"Jon Cofsky and Scott Revell have diligently built a brand shop that has consistently impressed us in every respect," said Dan McDonough, Jr., chairman and chief executive of Elauwit. "[whitepenny] was responsible for the design of our elegant magazine, The South Jersey Source, and has managed the Elauwit Media brand for years. It was a natural move for us to give them full control over our growing identity company wide."
Posted on: March 12, 2008
Elauwit Media merges with group of technology companies. Merger results in media/technology company valued at $80 million
For more information, contact Alan Bauer, General Manager, Elauwit Media, at (856) 427-0933, ext. 102 or via e-mail at alan.bauer@elauwit.com.
HADDONFIELD, NJ - South Jersey-based publishing company Elauwit LLC has agreed to merge its operating assets with a number of advanced telecommunication and information technology companies. The new company will retain the Elauwit name.
Elauwit will have two primary lines of business in media and technology. As an integrated company, Elauwit will be valued at more than $80 million in 2008 with operations in dozens of communities across the U.S.
The merger positions Elauwit for near-term growth and expansion across the U.S. and future expansion into global markets. The media assets will be able to leverage additional channels for delivery of both traditional published information and advertising content along with Internet-based digital media to residential communities and businesses in the southeast that have current service relationships with the company's technology and telecom assets.
The technology companies involved in the merger include NTS Fiber Investment Partners, StoreMyPC.net, qON Technologies and LogicSouth.
"Through the current relationships our technology and telecom companies have with businesses and residential communities, we will be able to deliver news and advertising to many more people," said Dan McDonough Jr., who has been publisher of the newspapers. "Also, we now can deliver that content in both printed form and electronically.
"Our 'Everybody Gets It; Everybody Reads It' business model has made us the second fastest-growing company in South Jersey; quite an accomplishment, considering the current challenges many newspaper publishers are confronting. Now, we are positioned for expansion across the U.S. and future expansion into global markets."
On the technology side, Elauwit will continue to deploy its Fiber-to-the-Home business model, already in place in dozens of communities across the nation. It provides homeowners with broadband Internet, digital telephone, digital television and security and fire monitoring systems delivered over fiber optic lines.
Elauwit's fiber optic and in-home infrastructure is designed to provide for decades of technological advances. The company works with real estate developers and builders to help them plan, design and build the technology and telecommunications infrastructure that will be able to easily handle the ever-increasing data and telecom needs of new homeowners and tenants, company officials said.
"Beyond the short term goals of developing and organizing the new company, Elauwit will continue to strengthen its brand as a high-energy, consumer-focused company by providing the highest level of service and breadth of capabilities to our clients and customers," said Russell Cann, who served as a founder and chairman of many of the technology companies in the transaction.
McDonough, who has served as chairman and chief executive of Elauwit, will serve as co-chairman of the board of the new company along with Cann.
McDonough, a founder of Elauwit, was the architect for the acquisition of the Staten Island Register, the first of Elauwit's newspapers, in August 2002. Previously, McDonough worked in the news operations of some of the world's largest news companies - including Dow Jones and Gannett. He is a principal in the media side of the merger and a shareholder in a number of the included technology companies.
Cann is founder and chairman of NTS Fiber Investment Partners, a private equity firm investing in technology and telecom companies. The firm's holdings include a regional Internet service provider, super-regional telephone and VoIP provider, and a fiber-to-the-home regional provider. Cann began his career in business as a consultant with Accenture and serial entrepreneur starting, growing, and selling companies in real estate, consulting, and technology and telecom industries.
Elauwit Media publishes The Sun and Telegram newspapers in the South Jersey communities of Haddonfield, Moorestown, Cherry Hill, Marlton, Voorhees and Medford. The combined circulation of the free, mailed newspapers is about 85,000. The launch of The Mt. Laurel Telegram this spring will bring circulation to more than 100,000. Elauwit Media also publishes the South Jersey Source, the monthly magazine that is "All About You!" and is mailed to everyone who receives the Sun and Telegram newspapers. South Jersey Business Trends is a monthly business publication mailed to about 9,000 business leaders throughout South Jersey.
Posted on: March 5, 2008